The Marketing Mix Strategy for Samsung Introduction It is imperative for any business dealing with products particularly tangible goods to consider and get right they include: Product, Price, Place and Promotion. The 4Ps are what the marketers or business people call the marketing mix.
Let us start the Samsung Marketing Mix: Samsung invests a lot in research and development to deliver the best products to its customers. Samsung offers a wide range of products in different product categories.
The diverse offerings come under the products of Samsung marketing mix. The products can be classified into five categories and they are: Samsung is a market leader in smart phones and is a dominant player in market for home appliances.
It uses two pricing schemes which are: Skimming Price —Samsung uses skimming price policy.
For instance, when Samsung launches new products with different variants of storage capacity, it prices the product higher. But when other competitors launch a smartphone with identical features, Samsung lowers the price and easily prevents the reduction of its market share due to the launch of the competitor.
Competitive Pricing —This pricing strategy is a part of Samsung marketing strategy. Samsung has not succeeded in becoming the leader in other product categories.
Also, Samsung is a not a first mover in these product categories and thus it has to defend its position in the market. All these help in understanding the pricing strategy in the Samsung marketing mix. Samsung sells directly to the retailers and service dealers. And due to this strategy, only service dealers are responsible for the corporate sales.
Retailers dealing in technology generally have to include Samsung in their offerings, because of the brand being world-famous. The distribution is the strength for Samsung.
Samsung also distributes its products using a single distribution company in a particular location that further distributes the products to other locations.
Promotion is a strong pillar in the marketing mix of the company. Samsung believes that advertising the best form of promotion to engage potential consumers and position the brand.
Samsung promotes new products using newspapers and digital media. To take the advantage of the huge number of followers of celebrities, the brand has invited many celebrities to be the brand ambassadors and promote the product. Big placard, hoarding and posters are put up on highways.
Besides advertising, Samsung also uses different promotional tactics to make customers buy the product.The Marketing Mix Strategy for Samsung Introduction It is imperative for any business dealing with products particularly tangible goods to consider and get right they include: Product, Price, Place and Promotion.
The 4Ps are what the marketers or business people call the marketing mix. The Marketing mix of Samsung galaxy discusses the 4P's of Samsung galaxy series, which was responsible for the brand building of Samsung r-bridal.comg is a brand very common among the youth.
Both, creative products and excellent service delivery provide a very personalised customer service. In the marketing mix of Samsung, it is clear that Samsung has an amazing product portfolio and at the same time has excellent pricing strategies. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series.
Marketing Mix of Samsung analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Samsung marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.
samsung MARKETING MIX Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul Samsung was founded by Lee Byung-chul in as a trading company. Samsung Marketing Mix Pricing Strategy – Samsung marketing strategy involves two pricing strategies and let’s see for what goals are they used.
Skimming Price – Smartphones of Samsung are leading the market with Apple’s iPhone.