A study on the preferences of

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A study on the preferences of

Color Associations Associations with color are defined, in part by Faber Birren the author of Color Psychology and Color Therapy by our senses, language, objects or formsand personality characteristics.


This section presents the results of color associations and how they compare to other published studies. Senses In association with touch, colors appear warm, cool, dry, and wet to name a few. Newhall, a researcher and author performed a study where he used 50 color samples to solicit responses from observers to find out what colors best represented warm and cool.

Language The English language abounds with expressions pointing to connections between colors and emotions. It is possible, for instance, to be purple with rage or green with envy.

A study on the preferences of

Sometimes one sees the world through rose-tinted glasses; at other times one is feeling blue Color and Emotions, 1. Hall, the author of Among Cultures: These words include, trust, security, speed, and high-technology. Birren correlated the color blue to the emotional feeling of sadness or depression Color Psychology and Color Therapy, This came about, Birren continues, because the color blue once referred to the insane, then expanded to symbolize mental depression in a general sense.

One could say that without trust, security is hard to establish. Red is considered to carry the association of intensity, rage, rapacity, and fierceness Color Psychology and Color Therapy, Objects People tend to associate colors with the quality of objects they purchase.


People will associate colors to objects that represent themselves like a new car, a home, or even a business suite. In the survey, several questions were asked with regards to colors and quality. Below is a graphical representation of the survey results: Birren states in his Modern American Color Associations table that Black represents spatial darkness, night, morning, funeral, depression, negation of spirit and death Color Psychology and Color Therapy, There are two reasons for this: Second, he mentions black with regards to the ease of seeing the object.

He states that colors like blue, purple, and black cannot be clearly focused on at distances. Furthermore, the aforementioned colors especially black are very hard to see as the level of light is lowered.

High technology is the last phrase examined under the object heading.

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High technology is used because it carries through mass media characteristics of high quality. In addition to high quality, high technology seems synonymous with reliability and dependability. The two colors that most represent these three characteristics according to the data are black and blue.

Personality color and personality could be a research project on its own. Three questions were asked in regards to color and personality: And what color would you associate with fun? See below for the results of the survey data: Birren notes that purple has a historically close association with dignity.

He also states that red associates with the American flag and the fourth of July Color Psychology and Color Therapy, Birren associates blood, fire, danger, rage, and fierceness to red, while at the same time associating mourning, funereal, ominous, deadly, and death to black Color Psychology and Color Therapy, One hypothesis for the split in this section may have to do with the wording of the question.

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That is, one color may represent the word fear and the other terror. Since the two words were combined, there is no way to discover the reasoning without asking the simplified question. Boyle states that use of primary colors help to produce lively and energetic web sites. The pie chart above contains all the primary colors and lacks both black and grey.Learning styles and preferences vary for each of us and in different situations.

By understanding this, and developing the skills that help you learn in a variety . Similarly, the early preferences of Boomers and Silents mirror their opinions during the midterm. Millennials’ early interest in this year’s midterms .

variables as the preferences of wealthy individuals, or the preferences and actions of organized interest groups, which may independently influence public policy while perhaps being positively associated with public opinion— thereby producing a spurious statistical relationship between opinion and policy.

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Conclusion The goal of this study was to explore the role of cognitive style in the choice of fields of study and career. Based on the Cognitive Style Index characteristics and previous research, we expected that students from various fields of study would differ in their cognitive style preferences.

Mission: The Institute for Learning Styles Research (ILSR) is a group of researchers, instructors, and individuals interested in the art and science of learning and teaching.

color preferences differ by the age of the participant. Birren states in his book that blue and red maintain a high preference throughout life, but colors seem to .

Colour Assignment - Preferences